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📣 UX Brighton 2026 tickets are now live! Theme: Emerging Methods. https://uxbri.org/ Sign up for this year's conference at https://uxbri.org In this presentation Patrick will look at 10 key psychological concepts which have implications from the point of view of user experience. The concepts come from a wide variety of areas, spanning the history of psychology from its inception as a discipline to the present day. These include: psychoanalysis; behaviourism; humanistic psychology; Gestalt psychology; existentialism and cognitivism. Each concept will be described and illustrated with examples from the studies through which the concept was established. In some cases inferences and examples will be given as to how it can be applied to UX. In other cases -- those where the implications may not be clear (at least to the presenter) -- the concepts will be described but their potential use and implications will be left for the audience to consider. Patrick W. Jordan is a design, marketing and brand strategist. He consults for many of the world's most successful companies and is one of the most influential practitioners in his field. He has clients across many market sectors and has helped to develop a wide range of hugely successful products, services, brands and marketing campaigns. He has many years of corporate experience, formerly being CEO of the Contemporary Trends Institute and, prior to that, Vice-President of Symbian, the world's largest mobile communications consortium. He spent his early career in various design management roles within Philips, Europe's biggest electronics company. Patrick also has a successful academic career. He has visiting lectureships at many of the world's leading universities and is on the advisory board at Delft University in The Netherlands. He has held the Nierenberg Chair at Carnegie-Mellon University, considered to be the most prestigious design education appointment in the USA, and was Chair of Design and Marketing at the University of Leeds. He has a PhD in psychology and over 100 peer reviewed publications. He is also a successful author with six best-selling books, including the highly influential Designing Pleasurable Products and How to Make Brilliant Stuff that People Love. http://twitter.com/patrickwjordan Books Mentioned in the Video (affiliate links) The Design of Everyday Things by Don Norman https://www.amazon.co.uk/dp/0465050654?tag=dannyhope-21 Emotional Design: Why We Love (or Hate) Everyday Things by Don Norman https://www.amazon.co.uk/dp/0465051367?tag=dannyhope-21 The Psychology of Everyday Things by Don Norman https://www.amazon.co.uk/dp/0465067093?tag=dannyhope-21 Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi https://www.amazon.co.uk/dp/0061339202?tag=dannyhope-21 Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug https://www.amazon.co.uk/dp/0321965515?tag=dannyhope-21 The Elements of User Experience: User-Centered Design for the Web and Beyond by Jesse James Garrett https://www.amazon.co.uk/dp/0321683684?tag=dannyhope-21 About Face: The Essentials of Interaction Design by Alan Cooper, Robert Reimann, and David Cronin https://www.amazon.co.uk/dp/1118766571?tag=dannyhope-21 Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen Anderson https://www.amazon.co.uk/dp/0321725522?tag=dannyhope-21 Designing for Emotion by Aarron Walter https://www.amazon.co.uk/dp/1937557001?tag=dannyhope-21 Hooked: How to Build Habit-Forming Products by Nir Eyal https://www.amazon.co.uk/dp/0241184835?tag=dannyhope-21
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