When businesses decide to follow an external growth strategy (e.g. through takeovers or mergers) they often use the concept of synergy to justify the approach. What do we mean by synergy in this context.
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VIDEO CHAPTERS
0:00 Introduction
0:28 What is "Synergy"?
1:05 Synergy Illustrated
1:42 Great Double Acts Demonstrate Synergy
2:29 Synergy in the News...
3:59 Cost and Revenue Synergies
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