MBA Strategic Management - Horizontal and Vertical Integration (Business Growth Strategy)

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8 learners

What you'll learn

This course includes

19.3 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

external growth horizontal integration vertical integration forward vertical integration backwards vertical integration takeovers mergers business strategy tutor2u business a level business revision a level business a level business studies

Full Transcript

The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples. #alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel VIDEO CHAPTERS 00:00 Introduction 00:53 Integration & the Supply Chain 01:57 Takeovers and business integration 03:20 Example of forward integration 04:01 Example of backwards integration 04:42 Example of horizontal integration