MBA Strategic Management - LSE Events | Prof. Richard Rumelt | Good Strategy/Bad Strategy: the difference and why it matters

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This course includes

19.3 hours of video
Certificate of completion
Access on mobile and TV

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Keywords

LSE London School of Economics and Political Science London_School_of_Economics University College Public

Full Transcript

Speaker(s): Professor Richard Rumelt Chair: Professor Gordon Barrass Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building. Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy." Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson. An audio mp3 podcast is available here - http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/player.aspx?id=1205