Research Methodology & Design 101 - Saunders' Research Onion Model: Simple Explanation + Examples (Research Methodology 101 Lecture)

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🎓 1-ON-1 METHODOLOGY HELP [FREE CONSULTATION]: https://gradcoach.com/?utm_source=YT&utm_campaign=Yoq-x4eVn6A 🧰 FREE RESEARCH TOOLKIT: https://gradcoach.com/toolkit/?utm_source=YT&utm_campaign=Yoq-x4eVn6A 📚 FREE EVENTS & WORKSHOPS: https://gradcoach.com/events/?utm_source=YT&utm_campaign=Yoq-x4eVn6A Learn about the six layers of Saunders' 2007 "research onion", a useful model to help you flesh out your research methodology and design choices. David Phair (PhD) and Kerryn Warren (PhD) explain what the research onion is all about, layer by layer, sharing loads of examples along the way. Overview: Saunder's Research Onion Model 00:00 Intro and overview 01:05 What is Saunder's research onion? 03:17 Layer 1: Research philosophy 09:37 Layer 2: Research approach 10:02 Inductive & deductive approaches 12:40 Qualitative and quantitative approach 16:07 Layer 3: Research strategy 17:15 Experimental research strategy 19:17 Descriptive research strategy 20:09 Action research strategy 21:33 Grounded theory research strategy 23:07 Layer 4: Research choices 28:46 Layer 5: Time horizon 32:46 Layer 6: Techniques & procedures 36:36 Recap and wrap-up KEY RESOURCES: FREE TEMPLATE: Methodology Chapter - https://bit.ly/3O9BGLs FREE WEBINAR: Research Methodology Basics - https://bit.ly/3ObFMCR ONLINE COURSE: Research Methodology Bootcamp - https://bit.ly/3NOV2nM 1-ON-1 COACHING: Free Consultation - https://bit.ly/3OmgoKR ADDITIONAL RESOURCES: Research philosophy & paradigms - https://gradcoach.com/research-philosophy/ Qualitative vs quantitative approaches - https://gradcoach.com/choose-research-methodology/ Research design options (qualitative and quantitative) - https://gradcoach.com/research-design/ Sampling methods - https://gradcoach.com/sampling-methods/ Qualitative analysis methods - https://gradcoach.com/qualitative-data-analysis-methods/ Quantitative analysis methods - https://gradcoach.com/quantitative-data-analysis-methods/ Saunder’s research onion - https://gradcoach.com/saunders-research-onion/ To learn more about Saunders' (2007) research onion, as well as all things research methodology-related, visit https://gradcoach.com/. Need Help? For 1-on-1 help with your research onion, or your research project in general, check out Grad Coach's private coaching service at https://gradcoach.com. Our Socials 🟢 Facebook - https://www.facebook.com/gradcoachintl 🟢 Twitter - https://twitter.com/gradcoachdotcom 🟢 LinkedIn - https://www.linkedin.com/company/grad-coach-intl