Research Methodology & Design 101 - How to Use Saunders' Research Onion in Your Dissertation

🎓 GET 1-ON-1 HELP: https://gradcoach.com/?utm_source=YT&utm_campaign=5JNNmRsfS-8 🧰 FREE RESEARCH TOOLKIT: https://gradcoach.com/toolkit/?utm_source=YT&utm_campaign=5JNNmRsfS-8 📚 FREE EVENTS & WORKSHOPS: https://gradcoach.com/events/?utm_source=YT&utm_campaign=5JNNmRsfS-8 Confused about Saunders’ Research Onion and how to write about it in your methodology chapter? In this video, we explain what the Saunders Research Onion is, how it helps you design your research methodology, and how to use it properly in your dissertation. If you’re working on your proposal or methodology chapter, this will help you think through each layer of your research design with clarity and structure. We break down each layer of the onion, from research philosophy through to techniques and procedures, and explain why it’s a planning tool, not a template for your chapter. You’ll also learn how to align your final write-up with your university’s guidelines and your supervisor’s expectations. ⏱️ Timestamps 00:00 What is Saunders’ Research Onion? 00:15 Why the Research Onion matters 00:45 The outer layer: research philosophy 01:10 Research approach: qualitative vs quantitative 01:20 Research strategy: experiments, case studies, interviews 01:40 Research choices and design refinement 01:45 Time horizon: cross-sectional vs longitudinal 02:00 Techniques and procedures in detail 02:10 Research design exercise vs writing the chapter 02:50 Following your university’s methodology structure 03:45 Reviewing past dissertations for guidance If you’d like expert guidance as you design or write your methodology chapter, our PhD-qualified coaches can help you make confident, well-justified decisions at every stage. Book a free consultation with Grad Coach here: https://gradcoach.com/dissertation-coaching/