Entrepreneurship 101: Who is Your Customer? - Persona Example: SensAble Technologies' Persona Explained (Pt 9/11)

Unlock Entrepreneurial Success: Discover Your Ideal Customer with MIT Bootcamps - Master Market Segmentation, Customer Profiling, and Innovative Strategies to Propel Your Business Forward!

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20 learners

What you'll learn

Identify and understand who the ideal customer is for entrepreneurial ventures
Develop skills in conducting effective primary customer research
Apply market segmentation techniques to define target markets
Create detailed end user profiles to drive strategic decisions

This course includes

3.5 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

Entrepreneurship Entrepreneurship 101 MIT edX Bill Aulet Persona Who is Your Customer? SensAble Technologies business education entrepreneurship for all Erdin Beshimov

Full Transcript

Bill Aulet, Senior Lecturer at the MIT Sloan School of Management, describes the Persona for his company, SensAble Technologies, and why it was important to his business. This video is part of MIT's Online Entrepreneurship Course ► ENTREPRENEURSHIP 101: WHO IS YOUR CUSTOMER? Enroll Now ► https://www.edx.org/course/entrepreneurship-101-who-customer-mitx-15-390-1x Bill Aulet's Bio ► https://www.edx.org/bio/bill-aulet APPLY TO THE MIT ENTREPRENEURSHIP BOOTCAMP http://bootcamp.mit.edu ENROLL IN OUR MIT ONLINE COURSES https://www.edx.org/ SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/c/MITBootcamps?sub_confirmation=1 SUBSCRIBE TO OUR PODCAST https://itunes.apple.com/us/podcast/mit-bootcamps-podcast/id1134752679?mt=2