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Lecture 31: Blue Ocean Strategy – 2
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Strategic Management - Lecture 31: Blue Ocean Strategy – 2

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  • 29.5 hours of video
  • Certificate of completion
  • Access on mobile and TV

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Continuing our discussion on Blue Ocean Strategy, this lecture explains the different analytical tools and frameworks developed by authors W Chan Kim and Renee Mauborgne. The concept of Strategic Canvas is touched upon as a key diagnostic tool for building Blue Ocean Strategy.

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