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Learn to design beautiful strategic brands with our Brand Design Mastery course - https://bit.ly/3FMaM8o How is it possible that some designers charge $5 for a logo and others charge $1.5m? Here’s the story of Paula Scher and how she designed the million-dollar Citi logo in 30 seconds. I’m going to explain what really goes into designing a million-dollar logo, and no, it’s not about using Adobe Illustrator’s newest features. 📽️ CHAPTERS 00:00 - Intro 00:23 - Background on the company and project 01:14 - How it happened 02:44 - How was Paula Scher able to do it? 03:31 - Technical ability isn’t enough 04:47 - Outro Let us know if you found this video helpful 📱 Find us on SOCIAL MEDIA Flux Academy's Instagram 👉 https://www.instagram.com/flux.academy/ Ran's Instagram 👉https://www.instagram.com/ransegall/ #freelancewebdesigner #freelancedesigner #logodesign #design #designstrategy
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