Branding and identity design - From Logo Design to Brand Identity System (Case Study)

In today's video, Matt is going to shared with you on how he created a complete brand identity design system for Six Connections. In the video he also explains the importance of creating an intentional brand identity. 💥 FREE Brand Design Workshop - Enroll here 👉 https://cutt.ly/0Ft6md9 Enjoy! Let us know what you think below! Also, I'm curious on what your approach would be in creating a complete brand identity system? Where to find Matt; MATT'S YOUTUBE: https://www.youtube.com/channel/UCE61fPyY8F6KQgCvRQBI0LA/videos Website: https://www.mattbruntondesign.com/ Email: [email protected] Linkedin: https://www.linkedin.com/in/mattbrunt... Dribbble: https://dribbble.com/mattbrunton - Learn how to design high-value websites: http://bit.ly/Flux-Learn-Web-Design - Find me on other social media platforms: Instagram: https://www.instagram.com/ransegall/ Twitter: http://twitter.com/ransegall LinkedIn: https://www.linkedin.com/in/ran-segall-0b582a33/ - 00:20 Introduction 00:30 Identity System explained 01:15 Brand identity system example 02:10 Six Connection logo 02:25 Color scheme thought process 03:00 Color palette 03:45 How to take it further 04:45 Packaging and pattern 05:50 Logo exploration 06:39 Brand’s photography 07:18 Brand’s Copywriting 08:15 Brand’s typography 09:00 PRO Tip: Display typography 09:30 Social media brand identity 09:45 Refining brand identity system 11:00 Conclusion - Gear & Book Recommendations: http://bit.ly/2ohFOuj #Brandidentitysystem #Branding #brandidentity Thanks for watching the our case study From Logo Design to Brand Identity System.