Education Edition - Designs that Get Noticed, Episode 2: Visual Hierarchy, Contrast, and Iteration

Why do some designs feel instantly clear and compelling while others feel confusing or easy to ignore? In this second episode of Designs That Get Noticed, you’ll learn how designers use visual hierarchy and contrast to control attention, communicate ideas clearly, and guide viewers through a design with purpose. This session is designed for anyone who wants to start thinking like a designer: not just creating something cool, but making intentional visual decisions. You’ll explore how hierarchy helps establish what matters most in a design, how contrast creates focus and clarity, and why iteration is a critical part of the design process. You’ll also see how small visual changes can dramatically improve readability, impact, and overall effectiveness. This hands-on session builds real design thinking skills you can apply to posters, presentations, social graphics, videos, and projects of any kind. If you’ve ever wondered why some designs just work, this session will help you stop guessing and start designing with intention. Join the Adobe Live Discord: https://discord.gg/p48UBK3nX2 After a decade as a design consultant and creative director in Italy, Rebecca Hare returned to the U.S. to earn her master’s in education and focus on design thinking, creativity, and learning space design. She went on to co-author The Space: A Guide for Educators and The Space: A Guide for Leaders and taught across art, design, science, and innovation. Today, Rebecca leads Adobe’s Education Content Team for K–12 and Higher Education. Ann Kozma is an Adobe Education Evangelist who sparks creativity in others and champions community with a #BetterTogether mindset. Drawing from 24+ years of experience in education as a teacher, EdTech TOSA and Innovation Lead at Flipgrid/Microsoft, Ann is on a mission at Adobe to inspire future generations to be lifelong creators: https://www.instagram.com/annkozma723 Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube Try out Adobe Express NOW: https://adobe.ly/tryAdobeExpress ----- Join us LIVE on Behance: https://www.behance.net/adobelive Music by Chillhop Music: https://chillhop.ffm.to/creatorcred 00:00 Start 3:20 Hierarchy with Posters and Guided Activity in Adobe Express 28:15 Designing a 90’s shirt