Business Strategy Lecture - Business Strategy 06 - Business Level Strategy
Master the Art of Strategy: Unlock Your Path to Business Success
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What you'll learn
Understand key concepts and frameworks of strategic management
Analyze the role of internal and external factors in shaping business strategy
Develop strategies for managing competitive rivalry and dynamics
Apply strategic planning techniques for implementing and measuring success
This course includes
6.5 hours of video
Certificate of completion
Access on mobile and TV
Summary
Full Transcript
In the 6th session of our Business Strategy lecture series, we finally start the Strategy Formulation process. For this, we are looking at Business Level Strategy, the most basic type of strategy, and a "must-have" for every firm. In a first step, we try to understand our customers and their needs, looking at how we can build "affiliation" with them. Then, we study Porter's "Generic Strategies" and try to understand why they work, and what their risks / pitfalls are. Finally, we look at the "Strategy Clock", a framework that incorporates the "price" element into Porter's Generic Strategies.
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