Business Strategy Lecture - Business Strategy 03 - The External Environment of a Firm
Master the Art of Strategy: Unlock Your Path to Business Success
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38 learners
What you'll learn
Understand key concepts and frameworks of strategic management
Analyze the role of internal and external factors in shaping business strategy
Develop strategies for managing competitive rivalry and dynamics
Apply strategic planning techniques for implementing and measuring success
This course includes
6.5 hours of video
Certificate of completion
Access on mobile and TV
Summary
Full Transcript
In this session, we look at the external environment of a firm and its different components: (1) the general environment, (2) the industry environment, and (3) the competitor environment. We cover methods of analyzing the external environment and introduce a few frameworks and tools that help us better understand the environment our company is operating in.
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