UX Basics - What Is User Research?

4.0 (1)

37 learners

What you'll learn

This course includes

3.5 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

UX User experience nng nielsen norman group ux design ux research customer experience service design ten heuristics ux writing information architecture ux strategy

Full Transcript

The goal of user research is to identify ways to improve a product's design based on evidence rather than opinions. Read More: https://www.nngroup.com/articles/ux-basics-study-guide/ Watch Next: https://youtu.be/n0IOkxGlufQ Enroll in live training: https://link.nngroup.com/yt-courses Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin: https://www.linkedin.com/company/nielsen-norman-group Instagram: https://instagram.com/nngux?igshid=YmMyMTA2M2Y= Twitter: https://twitter.com/nngroup _______________________________________________________ Chapters: 00:00 What Is User Research? 0:22 User Research Goals 0:46 The Value of User Research 1:43 Common User Research Methods 2:08 Categories of User Research 3:30 View More NN/g Content