International Business - What is Franchising? | From A Business Professor

Master Global Business: Navigate Cultures, Economies, and Strategies! Dive into real-world examples and expert insights to enhance your international business acumen.

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18 learners

What you'll learn

Understand the application and implications of the Porter Diamond Theory in international business.
Learn how to leverage Hofstede's Cultural Framework for effective global business interactions.
Explore the drivers and impacts of globalization on international market strategies.
Analyze the role of corporate social responsibility and sustainability in shaping international business practices.

This course includes

11.3 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

franchising licensing international business entry mode

Full Transcript

Have you ever wondered how global brands like McDonald’s, Starbucks, and Subway expand their presence across the world without managing each location themselves? The answer often lies in a business model known as franchising. But what exactly is franchising, how does it work, and what are its advantages and challenges? In this video, I’ll discuss these questions with you.

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