Marketing - What is Competition-Based Pricing? | From A Business Professor
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6.5 hours of video
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Summary
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Do you know why Coca-Cola and Pepsi always have similar prices? Or why Walmart has held the 'Save Money, Live Better' slogan for years? Both of these companies are using Competition-Based Pricing strategies. As one of the most practical pricing strategies, it can be observed across various industries and business sectors. So what exactly is it? What are its features? What are the real world examples? What types of products or services fit well with this strategy, and does it have any limitations? In this video, I will discuss these questions with you.
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