Marketing - What is B2B Marketing? | From A Business Professor
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6.5 hours of video
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Summary
Full Transcript
Consider the global reach of IBM's enterprise solutions that power businesses worldwide, or the precision engineering of Siemens supplying advanced equipment to industrial clients. These are tangible examples of B2B marketing, where the focus is on selling to other businesses rather than end consumers. So what is B2B marketing? What are its unique features? Are there any real world examples and practical strategies? In this video, I will discuss these questions with you.
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