Tutorials: Explore design features in Figma - Variables for brand designers | Figma

Join Mallory as she breaks down how brand designers can use variables to scale brand expression in Figma. Learn what variables are, how they differ from styles, and how they support real brand use cases—from multi-brand systems to scalable templates. 00:40 — What variables are (and how they’re different from styles) 01:15 — Why variables matter for brand design 02:00 — The 4 types of variables (color, numeric, string, boolean) 03:00 — How variables are structured: collections, groups, and modes 04:00 — Extended collections & combining variables with styles 05:00 — How to bind variables to your designs 06:00 — Mode switching & real-world brand use cases 07:00 — Getting started tips + team adoption advice 08:00 — Wrap-up & where to learn more ____________________________________________________ Find us on ⬇️ X (formerly Twitter): https://x.com/figma Instagram: https://www.instagram.com/figma LinkedIn: https://www.linkedin.com/company/figma TikTok: https://tiktok.com/@figma Figma forum: https://forum.figma.com/