Data Visualization & Data Storytelling - The importance of contrast when communicating with data.

It's easy to create a graph. But how do you visualize data in a way that leads your audience to see what you want them to see? One way is through thoughtful use of contrast. In this video, Cole Nussbaumer Knaflic discusses the power of visual contrast, demonstrates strategies for achieving it via position, color, and added marks, and applies the lessons to four real-world examples. TIMELINE 00:00 Intro 02:30 It’s easy to spot a Hawk in a sky full of pigeons 03:26 No clear contrast? No idea where to look 04:20 A quick lesson on visual perception 05:38 An exercise on pre attentive processing 06:28 Pre attentive attributes 09:09 4 examples to achieve visual contrast with position, color & added & marks 09:40 Learning by example 1: weighted performance index 14:44 Learning by example 2: main source of news 21:23 Learning by example 3: distribution by customer segment 24:34 Learning by example 4: marriage rate by education 28:20 Outro BONUS RESOURCES ● Practice highlighting the important stuff: https://community.storytellingwithdata.com/exercises/highlight-the-important-stuff ● Use contrast to make the story unmistakable: https://community.storytellingwithdata.com/exercises/make-the-story-unmistakable ● Watch how to emphasize an insight (available to premium only): https://community.storytellingwithdata.com/videos/emphasize-an-insight ● Read about other chart makeovers: https://www.storytellingwithdata.com/makeovers IMPROVE YOUR DATA VISUALIZATION & STORYTELLING SKILLS INTRODUCING OUR NEW BOOK - AVAILABLE TO PREORDER 📚 STORYTELLING WITH DATA: BEFORE & AFTER Packed with real-world makeovers and practical strategies, through twenty powerful transformations, watch ineffective charts evolve into engaging visuals that captivate, inform, and lead to smarter decisions—preorder now! https://amzn.to/3QNJtyV STAY CONNECTED 👉 Sign up for our newsletter to be notified about new content and offerings. https://storytellingwithdata.com/newsletter #datavisualization #datastorytelling