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*Join our FREE virtual mini-workshop on June 26th from 11AM-12PM ET!* You'll learn key strategies as bestselling author Cole Nussbaumer Knaflic transforms graphs into an effective data story. Register here: https://www.storytellingwithdata.com/transform?utm_source=youtube&utm_medium=social&utm_campaign=transform_event In this 30-minute session, author and storytelling with data's CEO, Cole Nussbaumer Knaflic covers seven lessons on the effective use of color in data visualization and when communicating with data. TIMELINE 00:00 Intro 02:01 7 brief lessons on color 03:09 A quick lesson on visual perception 04:02 An exercise on pre attentive processing 05:14 Pre attentive attributes 06:45 Where are your eyes drawn? 10:06 Color signals where to look 13:19 It’s easy to spot a Hawk in a sky full of pigeons 14:00 Color not used sparingly 14:51 Color used sparingly grabs attention 15:11 Color can carry quantitative value 17:18 Color carries tone 21:05 Color carries meaning 22:22 Not everyone sees color the same 23:19 Use color consistently 23:48 Color not used consistently 26:17 Color used consistently 27:48 Quick recap BONUS RESOURCES ● Practice using words and color thoughtfully: https://community.storytellingwithdata.com/exercises/color-words ● Read about colors and emotion in data visualization: https://www.storytellingwithdata.com/blog/2021/6/8/colors-and-emotions-in-data-visualization ● Get an in-depth understanding of color: https://community.storytellingwithdata.com/videos/understanding-color?exerciseTags=099ed3fd-1fca-448f-ab62-af0658f59706 IMPROVE YOUR DATA VISUALIZATION & STORYTELLING SKILLS INTRODUCING OUR NEW BOOK - AVAILABLE TO PREORDER 📚 STORYTELLING WITH DATA: BEFORE & AFTER Packed with real-world makeovers and practical strategies, through twenty powerful transformations, watch ineffective charts evolve into engaging visuals that captivate, inform, and lead to smarter decisions—preorder now! https://amzn.to/3QNJtyV STAY CONNECTED 👉 Sign up for our newsletter to be notified about new content and offerings. https://storytellingwithdata.com/newsletter #datavisualization #datastorytelling
