Business policy and strategy - Strategic Drift | A-Level & IB Business
Master Strategic Management: Unlock Business Success! Dive into the essentials of Business Policy, Strategy, and Growth with expert guidance. Propel your career forward with comprehensive insights from top educators.
5.0(3)
26 learners
What you'll learn
Understand and apply strategic management concepts in business environments
Analyze business policies to enhance organizational competitiveness
Evaluate market strategies using tools like SWOT, Ansoff's Matrix, and Porter's Models
Develop contingency plans and recognize strategic drift in business scenarios
What is stategic drift and why does it happen? This video explains it!
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VIDEO CHAPTERS
00:00 Introduction
00:33 Strategic drift defined
01:02 Four phase of strategic drift
04:38 Why does strategic drift happen?
05:44 Examples of strategic drift
The concept of strategic drift attempts to explain why the strategy of a business loses touch with the dynamic external environment in which it operates. Lots of well-known, market-leading businesses appear to have suffered from strategic drift and lost their way. This revision video outlines the concept.
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