Business policy and strategy - Business Ethics

Master Strategic Management: Unlock Business Success! Dive into the essentials of Business Policy, Strategy, and Growth with expert guidance. Propel your career forward with comprehensive insights from top educators.

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26 learners

What you'll learn

Understand and apply strategic management concepts in business environments
Analyze business policies to enhance organizational competitiveness
Evaluate market strategies using tools like SWOT, Ansoff's Matrix, and Porter's Models
Develop contingency plans and recognize strategic drift in business scenarios

This course includes

5.5 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

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Full Transcript

The concept of business ethics is introduced and explored in this video. VIDEO CHAPTERS 0:00 Introduction 0:12 What are "ethics"? 0:25 What is "behaving ethically"? 0:41 We all have a moral compass 1:12 Is ethics the same as being lawful? 1:52 So a business may act lawfully but (depending on your moral compass) unethically 3:16 Business ethics vary enormously 3:38 Two key influences on business ethics 4:17 Approaches to business ethics 6:04 Business ethics and CSR 7:17 Ethical codes of practice 7:51 Common areas where ethics are tested 8:35 Is cold-calling ethical? 9:34 Ethics and the supply chain 10:49 Influence of pressure groups 11:19 Pressure groups exerting increasing influence 11:52 Consumer action 12:08 Many examples of consumer boycotts 12:56 Benefits and drawbacks of behaving ethically 14:02 Take a look at the world's most ethical companies 14:47 Potential significant costs from being found to have acted unethically 15:48 Multinationals have to be particularly sensitive to the potential damage