Side Hustle School - SIDE HUSTLE SCHOOL EPISODE 064 LONG HAIRED MEN CREATE TRIBAL IDENTITY

LONG-HAIRED MEN CREATE TRIBAL IDENTITY Two guys nurture a supportive community based on the unique shared identity of men with long hair and create “Hair Ties for Guys.” Link to the Episode Podcast https://sidehustleschool.com/episode/hair-ties-for-guys-brand-tribe/ What It's About Two friends create hair ties specifically designed for men with long hair BUSINESS MODEL PRODUCT SKILLS REQUIRED HAIRCARE KNOWLEDGE & WRITING COMPLEXITY LOW PROFIT POTENTIAL MEDIUM Words of Wisdom Appealing to tribal identity can lead to loyal customers and a successful side hustle. Chris and Lindsay from The Longhairsare appealing to a specific group, letting men with long hair know that they're part of the tribe. They’re having a lot of fun and building community among fellow long-haired dudes. Fun Fact The men of Longhairs are all about giving to charity, and they donate $1 for every sale they make online. So far they’ve donated $1,435 directly to an organization called Locks of Love, an organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis. The Website: https://sidehustleschool.com/ This is an attempt to bring Chris's ideas from the podcast to youtube :)Full Credit to CHRIS GUILLEBEAU's