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In this entrepreneurship mini-course, I go through the five principles that one needs to understand when launching a startup. 1. Defining entrepreneurship 2. Idea versus opportunity 3. Feasibility analysis 4. Understanding business models 5. Competitive analysis In Module 2 of the ten module segment, I discuss the difference between idea and opportunity, ways to identify opportunities, and finding gaps in the marketplace. 01:03 = Opportunity recognition 01:26 = Idea versus opportunity 02:37 = Opportunity qualities 05:05 = Systematic innovation 06:38 = 3 ways to identify opportunities 06:57 = Economic forces 07:59 = Social trends 09:27 = Technological advances 10:37 = Political action and regulatory changes 12:00 = Solving a problem 13:55 = Finding gaps in the marketplace 15:05 = Entrepreneurial discovery 15:29 = Brainstorming 16:00 = Multiple consequences 16:24 = R,R,E,S,C,A 16:41 = Developing scenarios To best follow the mini-course I highly suggest you download the "Entrepreneurship and Innovation Toolkit" by Lee A. Swanson, which is the text that guided the course. The textbook is free to download. https://open.umn.edu/opentextbooks/textbooks/entrepreneurship-and-innovation-toolkit Subscribe to like my YouTube channel Follow me on social media @JayPhd18 www.jayfulgenciophd.com #entrepreneurship #entrepreneurshiptips #business #startups #startupideas
