Introduction to Management - Lewin's Force Field Analysis

What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order. Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Developed in 1951 by sociologist Kurt Lewin, the Force Field Analysis is a technique used to evaluate the forces in an environment that encourage and work against change. Lewin identified these forces as driving and restraining forces. By identifying these forces, organizations put themselves in a position to develop strategies to help implement change.