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In this video lecture on marketing for the construction business management course I discuss the 3 consumer purchasing models that will help you to better identify and satisfy your client's needs. Learn how your potential client searches for a contractor and make sure you position your business to benefit from their search. This is lecture 8C in the course series. If you have not seen the previous lectures click subscribe and check the Construction Business Management playlist. If you enjoyed this video and wish to receive future videos select the notification bell. Comments and contributions are welcome. Construction Business Management Tutorial 1A Entrepreneur & Change https://youtu.be/w_qCkPUQoV0 Tutorial 1B Business Structure https://youtu.be/jdp69GRm-1o Tutorial 2A Bus Plan Mission https://youtu.be/3MwMMvPSy2c Tutorial 2B Goals, Grit https://youtu.be/__C1KwfKVoE Tutorial 3A Bus Plan details https://youtu.be/jWYeyFrXOSA Tutorial 3B Strategy https://youtu.be/k2Maeb6872U Tutorial 4A Financials Part 1 https://youtu.be/ZxiSDGPIdko Tutorial 4B Income Statement https://youtu.be/xBFxPJ_d--Y Tutorial 4C Markup Case Study https://youtu.be/x3mDHZQM_Gg Tutorial 5A Break-Even https://youtu.be/O12-7uCekY0 Tutorial 5B Balance Sheet https://youtu.be/JEinhO2gwmo Tutorial 6A Cash Flow https://youtu.be/m3DQB2xrDqY Tutorial 6B ROI https://youtu.be/WZxgg1yL6B0 Tutorial 7A https://youtu.be/Ht3V_ofh7t0 Tutorial 7B Home Building ROI https://youtu.be/WZxgg1yL6B0 Tutorial 8A Marketing https://youtu.be/Ohr8_AqxqSU
