Google Ads Tutorials 2025 - Free Google Ads Training By Surfside PPC - How to Set Up Google Ads from Scratch For Beginners - Getting Started With Google Ads

How to Set Up Google Ads from Scratch (For Beginners) Starting from zero? Here’s how to set up a winning Google Ads campaign from scratch even if you’ve never run ads before. Google Ads can be overwhelming at first with so many settings, options and decisions to make. But here’s the good news: you don’t need to be a digital marketing expert to get results. You just need a clear, simple process. 💡 Did you know: According to Google, businesses make an average of $2 in revenue for every $1 spent on Google Ads. But only when the campaigns are set up right. 🧩 The Problem: Most beginners jump straight into launching campaigns without understanding how targeting, ad copy and keyword match types work together. This leads to wasted budget, low quality traffic and poor ROI. ✅ The Solution: Start with a simple, proven process: Track Conversions – Use Google Tag Manager, Google Analytics 4, or use an integration to track conversions on your website. Choose Your Campaign Goal – Sales or Leads. Set a Daily Budget – Start small to gather data (e.g., $50-$75/day). Pick the Right Keywords – Focus on high intent search terms your customers actually use. Create Ad Groups – Group similar keywords together for better relevance. Write Clear, Compelling Ads – Highlight your value, offer and a call-to-action.