Google Ads Tutorials 2025 - Free Google Ads Training By Surfside PPC - How To Fix Google Ads Not Triggering Due To Low Ad Rank

Start Google Ads Management or Consulting: https://www.surfsideppc.com/ Learn Google Ads With My Course: https://www.surfsideppc.com/surfside-ppc-google-ads-course How To Fix Google Ads Not Triggering Due To Low Ad Rank: https://www.surfsideppc.com/fix-google-ads-not-triggering-due-to-low-ad-rank How To Fix Google Ads Not Triggering Due To Low Ad Rank (00:00) Introduction to the issue of keywords being "eligible but rarely shown due to low quality score," which means keywords have no recent impressions due to low ad rank. (00:17) Ad rank is determined by two main factors: your bid and your quality score for each keyword in the Google Ads auction process. (00:35) Quality score is particularly important when using automated bidding strategies like maximize conversions or maximize clicks. (01:49) To address low ad rank issues, focus on improving the relevance between your keyword, ad copy, and landing page. (02:20-04:14) You can check quality score metrics in your keywords report by modifying columns to show quality score, expected click-through rate, landing page experience, and ad relevance. (04:31) Ideally, you want to be "above average" in all three quality score components; having a score of 7-10 is optimal. (05:03) The landing page experience is critical - users should find what they're looking for based on their search term (example: searching "Google Ads tutorial" should lead to an actual tutorial, not just an opt-in form). (07:35) Analyze your keywords carefully for search intent - keywords that seem similar (like "landscape design" vs. "landscape architect") may have very different user intentions. (13:58) Always align your ad messaging and landing page with the specific search intent of each keyword to improve quality score. (16:26) If you continue to get low quality scores despite optimizations, consider whether your services actually align with what users are searching for.