Entrepreneurship | IIT Madras - #10 Ideation & Prototyping | Part 2 | Entrepreneurship

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15 learners

What you'll learn

This course includes

43.3 hours of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

Design thinking Examples Emotional drivers Automobile revolution: Wheel Prototype development Empathetic analysis 3-D approach

Full Transcript

Welcome to 'Entrepreneurship' course ! This lecture differentiates between market research and empathetic analysis, explaining how the latter drives creative ideation and effective prototyping. It explores the concepts of feasibility, viability, and desirability as key considerations for product development. NPTEL Courses permit certifications that can be used for Course Credits in Indian Universities as per the UGC and AICTE notifications. To understand various certification options for this course, please visit https://nptel.ac.in/courses/110106141 #MarketResearch #EmpatheticAnalysis #Feasibility #Viability #Desirability #EntrepreneurialJourney #Prototyping #Ideation #CustomerUnderstanding

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