Principles of International Business - What Is the Best Way to Enter a Foreign Market? - Module 8

So you're ready to enter a foreign market. Great! But what is the best way to do so? License, export, franchise? In this lecture we'll discuss the pros and cons of all your options. ****************************** Here are some timestamps so you can jump ahead to what you need most: 0:00 Start 4:15 Turnkey 7:13 Licensing 10:52 Franchising 13:31 Joint ventures 15:25 Wholly-owned subsidiaries and foreign direct investments 21:32 Exporting ****************************** Here are some links to other videos in this series: ⏩ Next video in the series: https://youtu.be/Q3wwD4NsGHw ⏪ Previous video in the series: https://youtu.be/I2vRA_KaNm0 ⏮ First video in the series: https://www.youtube.com/watch?v=e6ksNxzHAbw&t=192s 🗂️ The series playlist: https://www.youtube.com/playlist?list=PLHPrTtF9UV1IxnJZrrDMfIwWRw4BTfVuj ****************************** Check out my other YouTube channels! ❤️ Nutshell Studio Productions: https://www.youtube.com/channel/UCKGbr6t1NbSSXCNrSAttrgg ❤️ Lon’s Personal Vlog: https://www.youtube.com/channel/UC9xRi95S2yyB2vzF3k3O7VA ❤️ Rattling Around the Garage: https://www.youtube.com/channel/UCZvZJ8br54UDkE7VxwK_vtA ****************************** Let’s connect! 👍 Website: https://nutshellbrainery.com/ 👍 Twitter: https://twitter.com/LonSchiffbauer 👍 Instagram: https://www.instagram.com/LonSchiffbauer 💰 Patreon: https://www.patreon.com/Nutshellbrainery ****************************** 🎓 APA 7 Citation: Schiffbauer, L. W. [Nutshell Brainery]. (2021, May 5). What is the best way to enter a foreign market? [Video]. YouTube. https://youtu.be/HdKY-5u0PBQ