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00:00 Introduction 00:08 The Firm’s Capital Structure 02:17 An Overview of the Cost of Capital 04:46 The Cost of Long-Term Debt 08:55 The Cost of Preferred Stock 09:50 The Cost of Common Stock 11:36 Cost of Retained Earnings 13:19 Cost of New Common Stock 15:36 Weighted Average Cost of Capital (WACC) 20:59 Weighted Marginal Cost of Capital (WMCC) #costofcapital #weightedaveragecostofcapital #wacc #requiredreturn #flotationcosts #pretax #aftertax #capitalstructure #debt #preferredstock #commonstock #retainedearnings #costoflongtermdebt #costofpreferredstock #costofcommonstock #costofretainedearnings #costofnewcommonstock #weightedmarginalcostofcapital #wmcc #marketvalue #bookvalue #dividendvaluationmodel #constantgrowthmodel #capm
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