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SUBSCRIPTION BOX SERVICE DELIVERS CANDY FROM JAPAN An expat living in Japan packages candy twice a month and sends it around the world to hundreds of people who pay $29/month. Podcast link https://sidehustleschool.com/episode/101/ Notes from Chris Episode 101 When you get to Japan, one thing you need to try is visiting 7-11. It’s not just where you go for a Slurpee, it’s an immersive cultural experience. But if you can’t make it there next week, there’s another way to experience this magical land...and it’s all because someone decided to try something fun. In 2011, Bemmu Sepponen moved to Japan from his native Finland. He wanted to sell items online for extra cash, and before long he hit on a great idea: why not sell Japanese candy to people outside of Japan? Not only was it a great idea, he also chose a great model for this hustle: instead of one-off sales, he set it up as a subscription box offer. For $29/month, with no charge for shipping, he would send people two boxes full of interesting and unconventional sweets that could only be found in Japan. Just like the candy is ever-renewing, so too are his subscriptions. They didn’t arrive all at once—they came over time, slow and steady, until he grew to more than 300 people paying that $29/month. In addition to subscriptions, he also offers gift purchases of a single month or even a whole year. This has been a great boost to his ongoing monthly subscribers, and he now sees income of around $15,000 a month. Watch the video below for a review of the Candy Japan box from Kid Candy Review which has received more than 6 million views! MENTIONED IN THIS EPISODE: • Candy Japan: Learn more about Bemmu's unique candy subscription box side hustle • Reddit: The "front page of the internet" where Bemmu received some additional traffic SEE ALSO: • Leanpub: Check out Bemmu's ebook dedicated to helping you start your own subscription box side hustle • StrideBox: Another subscription box to help fuel your next running adventure • CauseBox: A different kind of subscription box providing better products for a better world Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution, Chris Guillebeau This is an attempt to bring Chris's ideas from the podcast to youtubeFull Credit to CHRIS GUILLEBEAU's
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