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In this, we looked past regression betas at how the choices companies make about the businesses they enter can determine their betas.. Summarizing the class, here is what we listed as the three determinants of betas: 1. Betas are determined in large part by the nature of your business. While I am not an expert on strategy, marketing or productions, decisions that you make in those disciplines can affect your beta. Thus, your decision to go for a price leader as opposed to a cost leader (I hope I am getting my erminology right) or build up a brand name has implications for your beta. As some of you probably realized today, the discussion about whether your product or service is discretionary is tied to the elasticity of its demand (an Econ 101 concept that turns out to have value)... Products and services with elastic demand should have higher betas than products with inelastic demand. And if you do get a chance, try to make that walk down Fifth Avenue... 2. Your cost structure matters. The more fixed costs you have as a firm, the more sensitive your operating income becomes to changes in your revenues. 3. Financial leverage: When you borrow money, you create a fixed cost (interest expenses) that makes your equity earnings more volatile. Thus, the equity beta in a safe business can be outlandishly high if has lots of debt. We ended the class by using the betas are "weighted average" concept to compute the beta after an acquisition and a bottom up beta for Disney as a company. Slides: https://pages.stern.nyu.edu/~adamodar/podcasts/cfspr24/session9slides.pdf Post class test: https://pages.stern.nyu.edu/~adamodar/pdfiles/cfovhds/session9test.pdf Post class testsolution: https://pages.stern.nyu.edu/~adamodar/pdfiles/cfovhds/session9soln.pdf (If these links don't work, try a different browser...)
