Growth Mindset - P&G 'Thank You, Mom' Campaign Ad: "Strong" (Rio 2016 Olympics)

*View the transcript and related materials at* https://causemarketing.com/thank-you-mom. In this 2016 version of Procter & Gamble's "Thank You, Mom" campaign, P&G positions itself as the "Proud sponsor of Moms." The two-minute commercial features supportive mothers helping their children persevere through difficult circumstances on their way to becoming Olympic champions: P&G Tagline: "It takes someone strong to make someone strong. Thank you, Mom." ====================================================== *CAUSE MARKETING MUSEUM* View more cause-related advertising, and case studies, at the Cause Marketing Museum. ➡️ Advertising Gallery: https://causemarketing.com/ad-gallery/ ➡️ Case Study Gallery: https://causemarketing.com/case-studies/ ➡️ Cause Marketing Definition: https://causemarketing.com/definition ====================================================== *MEANINGFUL IMPACT PODCAST* Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives. ▶️ Listen on YouTube Music: https://meaningfulimpact.com/youtube ▶️ Listen on Apple Podcasts: https://meaningfulimpact.com/apple ▶️ Listen on Spotify: https://meaningfulimpact.com/spotify ▶️ Listen on Amazon Music: https://meaningfulimpact.com/amazon ➡️ Episode transcripts: https://meaningfulimpact.com/episodes/ ====================================================== *CONNECT WITH MEANINGFUL IMPACT* Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship: https://www.linkedin.com/company/meaningfulimpact/ https://twitter.com/csr https://www.instagram.com/causemarketing/ https://www.facebook.com/meaningfulpodcast ✉️ Subscribe at https://meaningfulimpact.com/subscribe ✉️ Contact us at https://meaningfulimpact.com/contact