Business | MasterClass - Jeff Goodby & Rich Silverstein Teach Advertising and Creativity | Official Trailer | MasterClass

Jeff Goodby and Rich Silverstein, the founders of the legendary advertising agency Goodby Silverstein & Partners, deconstruct their best advertising campaigns in their new MasterClass on advertising and creativity. Learn creative storytelling and how to make work that connects with millions from the iconic duo. Whether you’re starting a new company, advertising to millions, or just interviewing for your first job, their energy is infectious and their advice is invaluable. Learn more about Goodby & Silverstein’s MasterClass at: https://mstr.cl/2HEW0o2 Jeff Goodby and Rich Silverstein both started their careers in journalism, with Jeff as a reporter and illustrator at The Boston Herald American, Time magazine, and Mother Jones and Rich as an art director in the heyday of Rolling Stone magazine. After meeting at Ogilvy & Mather under Hal Riney, they started GS&P with Andy Berlin in 1983 and won their first Cannes Lions as an agency for the Mill Valley Film Festival. They went on to win lions across every award and brand category, bridging an unprecedented variety of styles. Their advertising campaigns include “got milk?,” the Budweiser lizards, Hewlett-Packard “Invent,” the E*TRADE monkey, Polaroid “See What Develops,” the NBA’s “I love this game,” Nike “Skateboarding,” and “Sega!” Since 2000, the agency has excelled at creating work that transcends media. Most recently, it received gold Cannes Lions for “Lessons in Herstory” (an AR project that rewrites history to include women), “Dalí Lives” (a deepfake experience that brings Salvador Dalí back to life), “I Am a Witness” (the first emoji for a social cause), Chevrolet’s Sonic Launch with OK Go, and the Cheetos Museum. In this year’s 2020 Super Bowl, GS&P will have ads for Pepsi, Doritos, SodaStream, and Cheetos. In this online class, you’ll learn about: • How to make something out of nothing • Behind the scenes of “got milk?” • How to make advertising that lives in culture • Working with brands • Goodby’s rules for creative vandalism • How to tell a story in 30 seconds • Writing, design, and giving direction • Is it funny enough? • How to pitch • Anatomy of a campaign • The Super Bowl • Bringing humanity to the corporate world • New business: Pulling out all the stops • How to start an agency More from MasterClass: • Anna Wintour Teaches Leadership and Creativity: https://www.masterclass.com/awi • Bob Iger Teaches Business Strategy and Leadership: https://www.masterclass.com/bi • Sara Blakely Teaches Self-Made Entrepreneurship: https://www.masterclass.com/sbk About MasterClass: MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms — in bite-sized pieces or binge it all at once. Cinematic visuals and close-up, hands-on demonstrations make you feel one-on-one with the instructors, while the downloadable workbooks help reinforce your learning. With MasterClass, you can stream thousands of lessons anywhere, anytime, on mobile, desktop and TV. • Subscribe: https://mstr.cl/30SH1wj • Facebook: https://www.facebook.com/masterclassofficial • Instagram: https://www.instagram.com/masterclass • Twitter: https://www.twitter.com/masterclass #MasterClass #GoodbySilverstein #advertising