Google Digital Marketing & E-commerce Certificate - Introduction to attract and engage customers | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo--Global&utm_content=vid--u8cyOMMhn8s__topic--DME&utm_term=youtube-description Why earn a Google Career Certificate? ► No experience necessary: Learn job-ready skills, with no college degree required. ► Learn at your own pace: Complete the 100% online courses on your own terms. ► Stand out to employers: Make your resume competitive with a credential from Google. ► A path to in-demand jobs: Connect with top employers who are currently hiring. Chapters: 00:00 Introduction 00:27 Welcome 2:07 Customer personas for your target audience 6:14 How to create a customer persona 12:51 Introduction to the marketing funnel and its benefits 16:28 Awareness: Strategies to get customers introduced to a brand 21:59 Consideration: Strategies to build interest in your product or service 26:01 Conversion: Strategies to increase the conversion rate on a website 32:57 Loyalty: Strategies to increase the loyalty of customers after a purchase Subscribe HERE: https://goo.gle/subscribegcc #GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce