Introduction to Statistics and Data Analysis - Hypothesis Testing in Statistics

Hypothesis testing is a powerful statistical technique, where you compute your confidence in a set of observations (data) given a hypothesized statistical model. Then, the hypothesis is either accepted or rejected based on the likelihood. This video was produced at the University of Washington, and we acknowledge funding support from the Boeing Company %%% CHAPTERS %%% 00:00 Intro 02:27 Problem Statement: Marketing A/B Testing 06:06 The Null & Alternative Hypotheses 09:48 Applying the CLT 11:42 The Hypothesis Testing Procedure 17:15 Computing the p Value 20:08 Interpreting the p Value 22:40 Statistical Significance 24:00 Outro