🌱 UI/UX Design Guides - How to pick the right colors for your website or app | UI/UX design tips

Choosing the right color palette for UI/UX design can be tough. I struggle at this too! However, with a few simple systems in place, you can now be a pro at creating color palettes that resonate with your target audience. In this video, we talk about how to pick the right colors, what are the color palettes you need, accessibility, tools to get color palette ideas, with real examples! 🔗 Links mentioned Cultural Color Meanings: https://www.empower-yourself-with-color-psychology.com/cultural-color.html Atlassian Design System: https://atlassian.design/foundations/color Adobe Color: https://color.adobe.com/ Tint & Shade Generator: maketintsandshades.com Color Contrast Checker: https://coolors.co Figma plugin: https://www.figma.com/community/plugin/733159460536249875/A11y---Color-Contrast-Checker Apple Human Interface Guidelines: https://developer.apple.com/design/human-interface-guidelines/ mymind color palettes: https://access.mymind.com/colors Dribbble Lapa.ninja 📺 Watch next: How to create your first UX case study: https://youtu.be/JhlCgYAoTec 15 Tips to design your resume: https://youtu.be/8kfMGSrHyMo Design animated slides on Figma: https://youtu.be/3yTq4r6TcOo 8 ways to get started in UX design for free: https://youtu.be/3Kuwc5xu58o 🎉 My gear, tools, resources: https://rachelhow.com/resources Webflow: https://try.webflow.com/rachel ✿ Links marked ✿ are affiliate links, meaning I make a small commission when you purchase through my link, at no extra cost to you. :) 💫 If you're new here Thank you for stopping by! I create videos on product design (UI/UX), productivity and solopreneurship. 👋 Come say hi! My daily life: https://www.instagram.com/rachelhxw Newsletter: https://www.rachelhow.com/newsletter 00:00 What to expect 00:35 Pick colors based on your target audience 01:41 The 60-30-10 Rule 02:05 Primary colors 04:06 Secondary colors 04:38 Neutral colors 06:00 Semantic colors 08:27 Accessibility 10:20 Airbnb, Youtube 11:16 Tools for color palette ideas! 12:39 The Checklist