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Embark on a journey with Dana DiTomaso as your guide to unravel the mysteries of Google Analytics 4 (GA4). Dive into the essentials, demystify complex analytics concepts, and learn to harness GA4's power for local success. Whether you're a novice or a seasoned marketer, Dana's expertise will illuminate your path to mastering GA4 and elevating your local SEO game. Through a series of interactive videos and quizzes, you'll familiarize yourself with terminology and the user interface, learn what Events are and how to set up and use them, how to set up goals and ensure traffic is recorded properly, and pull your data into an easy to understand report. To sign up to BrightLocal Academy for free visit: https://academy.brightlocal.com/home To enroll in this course visit: https://academy.brightlocal.com/course/google-analytics-essentials-for-local-seo
