The big problem with fashion — and how to fix it - Fashion has a pollution problem -- can biology fix it? | Natsai Audrey Chieza

Natsai Audrey Chieza is a designer on a mission -- to reduce pollution in the fashion industry while creating amazing new things to wear. In her lab, she noticed that the bacteria Streptomyces coelicolor makes a striking red-purple pigment, and now she's using it to develop bold, color-fast fabric dye that cuts down on water waste and chemical runoff, compared with traditional dyes. And she isn't alone in using synthetic biology to redefine our material future; think -- "leather" made from mushrooms and superstrong yarn made from spider-silk protein. We're not going to build the future with fossil fuels, Chieza says. We're going to build it with biology. Check out more TED Talks: http://www.ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: http://www.twitter.com/TEDTalks Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: https://www.youtube.com/TED