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Entrepreneurship Course. Startup case study compilation. Twenty five original case studies ideal for entrepreneurship course. Entrepreneurship is mysterious for most people. One can understand it better through case studies of success and failures. Here is a compilation of cases I taught at Northwestern University. There are cases of big budget flops, and then cases of start from zero. There are studies of failures by highly educated and smart people. I also talk about the start of well known companies, and the life cycle decline of some. Please comment below and like, since these videos take long hours to make. At the end of each case, we will draw a lesson. These lessons are all summarized at the end in one table. Thank you for watching.Startup case book with twenty five case studies. Contains 25 case lectures given at Northwestern University by Dr. Chang Liu. This video can be used royalty free for business education and entrepreneurship education. Content listing: Big budget flops: Outline: 0:00 Introduction 1:14 New coke 3:17 Picture phone 5:10 Apple Newton 7:28 Ice King of New England 10:50 Elon's Zip2 and his first pot of gold 14:08 Launch of Angry bird 14:08 16:54 Gymshark, how one man made himself rich 20:52 Shein, the Chinese "over night sensation" 28.07 Light in box, another Chinese hustler story 32:00 Bombas socks 35.33 An online game disk store and secret sauce 40:38 An online course educator on Udemy's growth - long game 42:01 Edison's first failure A failed biosensor 45.38 A failed high tech biosensor 48:06 A failed gas sensor with high performance 51.25 Another failed gas sensor beaten by dishonest businessmen 53:30 EPIC Health Informatics 59:36 Estee Lauder 1:01:29 How Westinghouse team with Tesla to beat Edison 1:04:19 Autozone amazing sustained growth 1:07:00 How Ray Kroc started McDonald's Corporation 1:09:34 Heroics of a "common" local restaurant 1:11:47 Heroics of a local super market 1:13:55 Why Motorola dropped out. Motorola's rise and fall 1:16:13 Bed Bath and Beyond amazing ride 1:12:13 Summary Lessons: The Tripod theory of an idea 32:00 Success is both destiny and accidental 1:06:08 Good things are still hard to sell 1:03 The video is distributed by Seven Parallel Consulting LLC. It contains business case studies. It is best used for classroom teaching of entrepreneurship. Copyright: Seven Parallel Consulting Scripting: Dr. Chang Liu Editing: Dr. Chang Liu Presentation: Dr. Chang Liu
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