Config 2022 - Designing for modularity – from art direction, to site design, to back-end - Sam Bathe (Config 2022)

The creative team of the Zendesk CX Trends 2022 campaign had an enviable challenge of turning a detailed 7,000-word report into an engaging interactive experience that would not only be translated into 12 other languages within one domain, but be powered by one back-end and future proofed for additional updates and chapters further down the line. In this talk, Sam gives us a behind the scenes look at the team’s process, and how to take a project from art direction to cross format deliverables with a consistent design language, all within Figma. Check out Sam’s slides on the Figma Community: https://www.figma.com/community/file/1105957432828107863 00:00 - Introduction 1:08 - CX Trends 2022 summary 2:34 - Be flexible, by definition 3:14 - Late stage feedback happens every time 3:51 - Maintain control of the products 4:27 - Art Direction 6:17 - Site design 12:21 - Takeaways 14:44 - Closing #Figma #Config #Config2022 #FigJam #Tutorial #NothingGreatIsMadeAlone