Content Marketing - Content Marketing Tutorial - How to calculate ROI

Master Content Marketing: Strategic Goals, ROI Insights & Viral Optimization – Elevate Your Brand with Expert Tutorials!

5.0 (5)

48 learners

What you'll learn

Set strategic goals for content marketing initiatives
Optimize content for increased sharing and engagement
Calculate and analyze the ROI of content marketing efforts
Implement A/B testing to improve social media copy effectiveness

This course includes

54 min of video
Certificate of completion
Access on mobile and TV

Summary

Keywords

Business Content Marketing Content Marketing ROI Intermediate Marketing ROI Formula Velera Wilson

Full Transcript

Learn the formula for calculating ROI (return on investment) on your content marketing spend. Explore more Content Marketing courses and advance your skills on LinkedIn Learning: https://www.linkedin.com/learning/topics/content-marketing?trk=sme-youtube_M140599-07-03_learning&src=yt-other This is an excerpt from "Content Marketing ROI," a course on LinkedIn Learning taught by Velera Wilson. Velera is a speaker, author, and coach with nearly twenty years of experience leading marketing strategies for Fortune 100 and 500 brands. 00:00 - Calculating ROI formula 02:33 - Calculating ROI for a variety of tactics Content Marketing ROI https://www.linkedin.com/learning/content-marketing-roi?trk=sme-youtube_M140599-07-03_learning&src=yt-other #ContentMarketing #HowTo #LinkedIn