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Color Theory Basics Explained (Design the PERFECT Color Palette!)
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Design Lessons (Theory & Projects) - Color Theory Basics Explained (Design the PERFECT Color Palette!)

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This course includes

  • 13.3 hours of video
  • Certificate of completion
  • Access on mobile and TV

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🔥My full Graphic Design Courses (600,000 students and counting) https://lindsaymarsh.myportfolio.com 🔥My Graphic Design Theory PDF Book! 30% off my pdf design theory book! https://lindsaymarshstore.etsy.com/listing/1385222614/the-practical-guide-to-design-theory-pdf In this video (from my Graphic Design Masterclass), I break down tint, tone, and shade, explain how color harmonies actually work, and then show you how to build a usable color palette step-by-step using the hue cube — a dynamic way of understanding color that most designers never fully learn. 0:00 Introduction to the Color Wheel 0:18 Warm vs. Cool Colors 0:31 Primary & Secondary Colors 0:49 Understanding Hues 1:26 What are Tints? 1:43 What are Shades? 2:09 What is a Tone? 2:20 Introduction to Color Harmonies 2:41 Analogous Colors Explained 3:05 Complimentary Colors 3:32 Split Complimentary Harmony 3:54 Monochromatic Colors 4:33 Triad Harmony 5:19 When to Choose a Color Harmony 5:58 How to Create Tints, Shades, & Tones in Adobe Illustrator 6:31 The Hue Cube Explained 8:18 Monochromatic Palette Example 10:27 The Basics of Color Palette Building 10:59 Building a Soft & Vibrant Palette 16:53 Finding a High Contrast Pairing Color 18:37 Finalizing the High-Contrast Palette 20:34 Building a Subtle & Elegant Palette 23:51 Adjusting Colors with the Color Balance Tool 25:35 Other Color Selection Tools in Photoshop How hue, saturation, and value relate Why some palettes feel balanced and others fall apart How to move from theory → practical palette building How tools like Adobe Illustrator are based on this same color logic This is perfect for: Graphic designers Illustrators Brand designers Creatives who feel stuck picking colors Anyone who wants to actually understand color, not guess If color theory has ever felt intimidating, this video will make it click. 👇 Let me know in the comments if you want a follow-up on advanced palettes, brand color systems, or color workflows. 🔥All of my classes are also on Skillshare! Join now for some free time using my special link below https://www.skillshare.com/en/r/user/marshdesign 🔥Join my FREE design newsletter! https://lindsaymarsh.substack.com 🔥Follow me on Instagram: @lindsaymarshdesign

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