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Welcome to Class 35 of the Advanced SEO Course 2026! This is Part 4 of our Google Analytics 4 (GA4) series, where we continue our deep dive into the Explore Tab. In the previous class, we covered Free Form, Funnel, and Path Exploration. Today, we master the remaining three "hidden gems" of GA4 reporting that most marketers overlook: Segment Overlap, Cohort Exploration, and User Lifetime. IN THIS CLASS YOU WILL LEARN: Segment Overlap Report: How to compare up to 3 different audience segments (e.g., Mobile vs. Desktop vs. US Users) to find the "sweet spot" of your traffic. Cohort Exploration: Understanding user retention and behavior over time (Daily, Weekly, Monthly) to see how well you keep users coming back. User Lifetime Report: How to calculate the Lifetime Value (LTV) of users from different sources (e.g., Google vs. Bing) to decide where to focus your marketing budget. Custom Segments: A step-by-step guide to building advanced segments for deeper analysis. ⏱️ TIMESTAMPS 00:00 Opens in a new window Introduction & Prerequisites 00:52 Opens in a new window Overview of the 3 Missing Reports 02:03 Opens in a new window Segment Overlap Report Explained 05:45 Opens in a new window How to Create Custom Segments in GA4 10:30 Opens in a new window Analyzing Overlapping Data (Venn Diagrams) 14:48 Opens in a new window Cohort Exploration Report Deep Dive 19:35 Opens in a new window Rolling vs. Standard vs. Cumulative Calculations 21:28 Opens in a new window User Lifetime Report & LTV Analysis 23:45 Opens in a new window Conclusion & Next Class Teaser Important: This is an advanced class. If you haven't watched the previous GA4 tutorials, please check the links below to catch up! Watch the 1st class here: https://youtu.be/r8gNturJMeI Watch the 2nd class here: https://youtu.be/IWSDM6bFcUg Watch the 3rd class here: https://youtu.be/nGELeww6VK4 Watch the 4th class here: https://youtu.be/f68ufW3Rz08 Watch the 5th class here: https://youtu.be/dHqIi3-PxgA Watch the 6th class here: https://youtu.be/QtqfiSuu52g Watch the 7th class here: https://youtu.be/GakisQBZRgY Watch the 8th class here: https://youtu.be/z262V-0LZpY Watch the 9th class here: https://youtu.be/lKXD6ET1q54 Watch the 10th class here: https://youtu.be/YR9sZQ7O6JQ Watch the 11th class here: https://youtu.be/F9RDgB6Owhg Watch the 12th class here: https://youtu.be/2ohwfUC4k_U Watch the 13th class here: https://youtu.be/HsR33zUnmCk Watch the 14th class here: https://youtu.be/HnDpuYKuZYA Watch the 15th class here: https://youtu.be/oP6oH-K4gHo Watch the 16th class here: https://youtu.be/r3Uc3Ih6VEg Watch the 17th class here: https://youtu.be/VQvmre91TlY Watch the 18th class here: https://youtu.be/KkyboJ4VPTk Watch the 19th class here: https://youtu.be/cWLK3f90Evw Watch the 20th class here: https://youtu.be/Nsl5kU3K3tE Watch the 21st class here: https://youtu.be/5YsjTYx5gIk Watch the 22nd class here: https://youtu.be/BRqxiltPyPU Watch the 23rd class here: https://youtu.be/0kYD6evuMg0 Watch the 24th class here: https://youtu.be/3n2bjTEWk8E Watch the 25th class here: https://youtu.be/kAbTgskKluY Watch the 26th class here: https://youtu.be/ylmToOxmEis Watch the 27th class here: https://youtu.be/1bwvRBWbrAw Watch the 28th class here: https://youtu.be/C9DdQPnWjJk Watch the 29th class here: https://youtu.be/r1UzkpYd1LU Watch the 30th class here: https://youtu.be/lxdrQunsHSU Watch the 31st class here: https://youtu.be/7qG6A2vJHtQ Watch the 32nd class here: https://youtu.be/WTLm883D9ZI Watch the 33rd class here: https://youtu.be/6NQqA5R8iew Watch the 34th class here: https://youtu.be/qXO9tgSexlk Subscribe to get notifications of all classes as we publish them. Join the channel membership at just 29 INR to attend weekly live doubt-solving sessions. Contact Us English Channel: https://youtube.com/@AmitTiwariDecoded LinkedIn: https://www.linkedin.com/in/teamamittiwari Website: https://amittiwari.net Courses: https://aim.amittiwari.net Twitter: https://twitter.com/teamamittiwari Instagram: https://instagram.com/teamamittiwari Facebook: Are you still using it? Are you sure? https://www.google.com/search?kgmid=%2Fg%2F11vbmkw3zt 📺 For more insights and updates, check out the entire 'SEO Last Month' playlist: https://www.youtube.com/playlist?list=PLx9THvOL50-X_YkMjC_qCeG67IqIGM2MX Class 35 - Google Analytics Part 4 - Advanced SEO Course 2026 - GEO Course - SEO Course #seo #advancedseo #google
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