Summary

Keywords

product marketing manager PMM product marketing marketing strategy product lifecycle cross-functional team market research go-to-market strategy communication skills project management customer behavior market analysis

Full Transcript

Are you interested in a career that blends creativity, strategy, and collaboration? If so, becoming a *product marketing manager* might be the perfect fit for you. Let’s break down what this role entails, the skills you’ll need, and how to get started. * Achieve your career goals with unlimited learning on *Coursera Plus:* https://bit.ly/3F61kyR * Build skills for an entry-level role with the *IBM Product Manager Professional Certificate:* https://bit.ly/435SA3M 00:00 Introduction 00:48 How does a product marketing manager differ from a product manager? 01:08 The responsibilities of a product marketing manager 02:00 How to succeed as a product marketing manager 02:22 Product marketing manager tools 02:50 Conclusion

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