GROSS! - Arunachalam Muruganantham: How I started a sanitary napkin revolution!

When he realized his wife had to choose between buying family meals and buying her monthly "supplies," Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad. His research got very very personal -- and led him to a powerful business model. (Filmed in Bangalore as part of the TED Global Talent Search.) TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector