DV360 Course | Programmatic Ads | 2026 (Beginner to Advanced) - 3. How to Setup DV360 Campaign

Welcome back! In this video, I’ll show you how to set up a campaign in DV360 (Display & Video 360) from scratch. We’ll walk through the initial campaign creation process, including how to configure a new advertiser, create a campaign shell, and set up an Insertion Order (IO) with proper budgeting, pacing, and flight dates. This is the foundational step before diving into line item-level targeting and optimizations, which we’ll cover in upcoming videos. By the end of this tutorial, you’ll understand: How to create a DV360 campaign structure The difference between Campaigns, Insertion Orders, and Line Items How to assign budget, set pacing (even or ASAP), and apply frequency caps How to align your campaign with your KPI (CPM, CPA, CPC) goals Whether you're launching campaigns for brand awareness, app installs, or performance marketing, getting the campaign and IO structure right is key to success in DV360. 🔑 Keywords: DV360 campaign setup, how to create a DV360 campaign, DV360 insertion order, DV360 campaign structure, DV360 IO tutorial, display and video 360 tutorial, DV360 pacing settings, DV360 campaign walkthrough, DV360 campaign best practices, programmatic campaign setup, media buying tutorial, Google DV360, demand side platform, digital campaign setup, campaign optimization in DV360 📌 Hashtags: #DV360 #DisplayAndVideo360 #CampaignSetup #DV360Tutorial #MediaBuying #ProgrammaticAds #GoogleMarketingPlatform #DigitalMarketing #AdTech #InsertionOrder #DV360Campaign #DV360Strategy #ProgrammaticBuying #CampaignManagement