Lecture Collection | Technology Entrepreneurship - 11. Customer Development and the Business Model Canvas

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7.3 hours of video
Certificate of completion
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Summary

Keywords

technology entrepreneurship venture capital business model customer acquisition lean start-up core silicon valley business start-up cash flow funding

Full Transcript

Chuck Eesley discusses the customer development methodology and the business model canvas. In this video, he talks about how the scientific method can be applied to the process of entrepreneurship. Also discussed are some examples of ways to run experiments and the value of being balanced between optimism/pessimism and being persistent/flexible. Take the quizzes and find the rest of the course at http://eesley.blogspot.com Stanford University: http://www.stanford.edu/ Management Science and Engineering at Stanford: http://www.stanford.edu/dept/MSandE Stanford University Channel on YouTube: http://www.youtube.com/stanford