Mastering Marketing: Strategies, Pricing, and Product Life Cycle
Unlock Marketing Success: Master the 4 Ps and Target Markets with Alanis Business Academy's Ultimate Course! Explore the Marketing Mix, Conduct Research, and Dive into Pricing Strategies to Create Value and Drive Consumer Satisfaction.
4.6 (11)
108 learners
What you'll learn
Understand the essential components of the marketing mix and their impact on marketing strategy
Identify effective methods for conducting primary and secondary market research
Apply the principles of the product life cycle to optimize marketing and sales strategies
Analyze pricing strategies to effectively position products in competitive markets
Identify effective methods for conducting primary and secondary market research
Apply the principles of the product life cycle to optimize marketing and sales strategies
Analyze pricing strategies to effectively position products in competitive markets
This course includes
- 4.2 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 24 lessons • 4.2 hours of video
Comprehensive Marketing Fundamentals
24 lessons • 4.2 hours
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Comprehensive Marketing Fundamentals
24 lessons • 4.2 hours
- Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 11804:57
- Introduction to Marketing: The Marketing Mix19:56
- Using Primary and Secondary Research | Episode 3317:28
- Introduction to Marketing: How Marketers Create Value | Episode 4913:30
- How to Use Market Segmentation: Developing a Target Market15:46
- The Consumer Buying Process: How Consumers Make Product Purchase Decisions16:58
- The Product Life Cycle | Part I06:35
- The Product Life Cycle | Part II03:04
- The Product Life Cycle | Part III02:59
- The Product Life Cycle | Part IV06:52
- How the Boston Consulting Group (BCG) Growth-Share Matrix Works15:08
- The Product Mix07:25
- Introduction to Marketing: The Promotional Mix18:14
- The Difference Between Goods & Services09:05
- Episode 55: How Distributors Add Value10:02
- Episode 56: Types of Distribution Channel Intermediaries08:06
- Episode 58: Store vs. Non-store Retailing12:40
- How to Conduct a Breakeven Analysis07:24
- Pricing Objectives and Strategies20:35
- Episode 60: Fixed Margin Pricing04:17
- The Penetration Pricing Strategy04:59
- The Price Skimming Strategy08:00
- The Everyday Low Price Strategy06:41
- The High-Low Pricing Strategy09:49